Electronic Arts Launches Madden NFL 07 on Mobile Phones
E3Expo 2006
LOS ANGELES--(BUSINESS WIRE)--May 10, 2006--TOUCHDOWN! Electronic Arts Inc. (Nasdaq:ERTS) today announced that sports fans across North America will now be able to play their favorite game of pigskin with the touch of a button. Madden NFL 07 will debut on mobile phones on August 22, 2006 in sync with the game launch on console.

"The Madden franchise consistently delivers the most authentic and invigorating gridiron experience," said Mitch Lasky, Senior Vice President of EA Mobile. "With the new Madden playbooks and staggering 3D graphics, Madden NFL 07 for mobile will deliver a one-of-a-kind NFL experience to wireless gamers everywhere."

Madden NFL 07 catapults wireless gamers into fierce 11-on-11 football action with official NFL teams, players and logos from all 32 NFL teams. With in-game commentary from legendary Al Michaels and John Madden, the game allows mobile users to choose from over 50 plays including precision passes and hard-hitting tackles -- using Madden's team-specific playbooks. Football fans navigate a beautifully textured field with grass, field numbers and hash marks in a new, 3D stadium environment. Players can choose to kick off a seven or sixteen-game season, or enjoy just a single game. Regardless of the game mode, Madden NFL 07 immerses mobile gamers into complete NFL action. Featuring advanced wireless graphics and sound effects, the game displays motion-capture animations rendered in real-time, and is presented in a TV style allowing after-play and camera-cut scenes of players. Madden NFL 07 also includes layered audio, which allows players to hear quarterback and field athlete dialogue, cheers and chants from the crowd and compliments from the renowned game narrators as they take their teams to mobile victory.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden and NFL are trademarks of their respective owners and used with permission. All other trademarks are the property of their respective owners.