EA Sports Fans - News : First Madden 11 blog at Super Bowl halftime

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Date : 02/07 Time : 10:25 AM Author : AndyP

Keywords Madden 11 video

First Madden 11 blog at Super Bowl halftime
EA Sports have announced that the first Madden 11 blog will, for the second year in succession, be posted at halftime of the Super Bowl. Here are the details in a post made by Ian Cummings on the EA website. Note that the video will only be available to watch from halftime...

EA Sports have announced that the first Madden 11 blog will, for the second year in succession, be posted at halftime of the Super Bowl. Here are the details in a post made by Ian Cummings on the EA website. Note that the video will only be available to watch from halftime...

As a team we all spent countless hours working with the community over the course of Madden NFL 10 through blogs, forums, Twitter, podcasts, interviews, radio shows, and many other avenues, so we look to continue that momentum this year and keep up the interaction with our fans for the coming year.

From the hiring of Mark Turmell (designer/creator of such massive hits as Smash TV, NBA Jam, NFL Blitz, etc) to the announcement of the fan-chosen cover athlete (via Doritos), there has been a decent amount of Madden-related news swirling around. Knowing this, we wanted to use this first blog as a way to communicate some information out to our fans to keep them in the loop with how things are shaping up for Madden NFL 11, and do so in video format so you don't have to read through 10 pages of information.

The video blog below will be released right here, at halftime of the Super Bowl. It will feature a few members of the team as well as some thoughts on Madden NFL 10, Madden NFL 11, and our pick for Super Bowl winners. There are plenty of other people out there that make this game great but these are some of the folks that you may be hearing from throughout the year.

Before you watch the video, I want to be very clear that our vision for the Madden NFL franchise hasn't changed. I know some folks expressed concern that the hiring of Mark Turmell equated to turning Madden NFL 11 into Madden NFL Blitz, but things couldn't be farther from the truth. We are all 100% focused on creating the most true-to life NFL simulation experience as possible - and that's always been the goal (a goal set forth by John Madden himself 20+ years ago). We set a clear vision statement last year and it still holds true for us - "Everything you see on Sundays, see it in Madden NFL". We want to accurately deliver an amazing NFL experience in our game, whether it's through simulating the feel of a broadcast, re-creating the immersion you feel sitting at the 50 yard line at your favorite team's stadium, or making you feel like you're suiting up and putting on your pads again. Madden NFL 10 took great strides in this area but we all know there is more to accomplish. Our best bet towards reaching those goals is staying the course and continuing on our progress that we made last cycle.

We really look forward to kicking up the interaction and information in the coming months. Thanks for reading (and watching), and feel free to hop on over to the official Madden forums at halftime as well to discuss anything related to this blog. Hope you enjoy the game!

- Ian Cummings
Creative Director, Madden NFL 11 (Xbox 360/PS3)

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