Rather than presenting gamers with a typical menu-based interface for Franchise Mode, Madden NFL 11 on Wii is giving you an entire town that will grow or degrade, depending on your proficiency on the field. Different parts of the town will advance depending on which of your three team advisers you listen to. There's one to set team performance goals like a target number of wins, another to give you advice on how to make your fan base happy, and another is all about the Benjamins and is only concerned with money. They'll let you know your progress towards completing different goals and update you when it's time to move on to other challenges. Throughout your franchise you'll have the ability to accept or deny challenges set by your trio of advisers, and those decisions are largely what will determine the persona of your franchise.