EA Sports have secured exclusive rights to NCAA themed football games in a deal lasting 6 years. According to
Gamespot, "under the agreement,
EA will be the only publisher allowed to use NCAA brands in console and handheld games." The deal does not cover any other official NCAA sports games. "When we began our analysis of the videogame landscape, it became apparent that
EA Sports was best positioned from a marketing and development perspective to maximize the sales opportunities for college football," said Pat Battle, CEO of The Collegiate Licensing Company.
