"The final loser may be the NFL. I think
EA may have gotten the better of this deal as once this contract runs its’ course, the license will be worth nothing. There will be no other company left standing to challenge
EA, and none that would be willing to start again only to have the contract go back to an exclusive status. The NFL will have to accept whatever
EA offers, as no one else will be willing to get involved." Mark Fossen at OS discusses the merits of the
EA-NFL marriage and concludes that he can't really criticise EA.
