In the latest edition of Gamespot's 'Rumor Control' they speculate on the future of Madden as the figurehead of
EA Sports football title. "After
EA shocked gamers worldwide Monday by announcing it had signed a five-year exclusivity deal with the NFL for teams... the deal also spawned some interesting theories on how
EA might wring greater earnings from its monopoly--one of which was presented to GameSpot editors from a source with ties to
EA Sports. Under the source's scenario,
EA would up its profit margins by ending its licensing deal with John Madden, thus saving royalty fees." Read the full story at
Gamespot.
