"In truth, this most recent turn is just one in a long history of competitive jockeying for market share between
EA and Sega. While 2004 may have been the year in which the fight really heated up over perhaps the most valuable license in American sports video games, the actual conflict has its roots in the final days of Sega's Dreamcast console. Here, we take a look at the early days of the Sega-
EA dispute over the NFL video game market, beginning with the emergence of the current generation of consoles."
Gamespot take a look at the long standing fight between
EA and Sega for the hearts and minds of football gamers.
